Crafting Digital Experiences

roy lotan is a creative director and a digital product designer specializing in brand culture creation and applied creativity.


brand innovation

– Service & experience design
– Brand platform opportunities
– Brand future exploration
– Social business model planning

applied creativity

– Strategic business creativity ideation
– Concept validation & prototyping
– Opportunity exploration & mapping
– Future enterprise evolution charting

strategic sensing

– Opportunity mapping
– Stakeholders relationship insights
– Enterprise eco-system exploration
– Customer value foresight